New

• Buy Local SEO and Advisor Compliance yourself — The Local SEO add-on can now be purchased directly from Settings → Subscription (under Available Add-ons) and at checkout, for both direct customers and agencies, with the right agency-tier pricing. Buying it unlocks the full Local SEO suite — geo heatmaps, local keyword research, local rank tracking, Local AI Visibility, and reputation snapshots — automatically, and cancelling removes access, all handled instantly through billing. The Advisor Compliance add-on now also surfaces reliably in the add-on list. No more emailing us to get switched on.
• Zoom into any custom date window on Local SEO trend charts — Alongside the existing 30d / 90d / All buttons, every Local SEO trend chart (rankings, visibility, reputation, AI visibility, heatmap) now has a Custom button that opens a two-month calendar where you pick an exact start and end date — handy for focusing on the days around a Google update. The chart and its date-span label filter instantly, the calendar only lets you pick dates that actually have data, and a one-click clear returns you to the standard ranges. If your window contains fewer than two data points, the chart tells you to widen it instead of showing a misleading view.
• Compare two date windows on Local SEO trend charts — Every trend chart now has a Compare toggle that overlays a second date range on the one you're viewing — perfect for "this month versus the same month last year", or seeing exactly how a metric moved before and after a Google update. Pick the comparison period from a two-month calendar and both windows are drawn together: your current period as a solid filled line, the comparison as a dashed line in the same color, with a legend labeling each by its date span. The two windows are lined up point for point so they're easy to compare even at different lengths, the chart label shows both periods (for example "Jun 1 – Jun 30 vs May 1 – May 31"), and hovering shows both periods' dates and values side by side.
• Local SEO trend charts remember your date range — The range you pick (30d, 90d, All, or a custom window) now sticks across page reloads and as you move between Local SEO sub-pages, instead of resetting to All every time. Pick the window you're reviewing once and every chart stays on it until you change it.
• Get alerted when you start losing ground on the local map — The daily Local SEO checks now watch your Local Heatmap results and flag when a meaningful number of map cells drop out of the top 3 for a keyword compared with your previous scan — for example "4 map cells fell out of the top 3 for coffee shop". The alert appears in the Data Chat drawer and the notification bell alongside your other local alerts, and how many cells must slip before it fires follows your Local SEO Alert Settings sensitivity. Each alert includes a View comparison link that opens the Local Heatmap straight into Compare mode for that location and keyword, pre-loaded with the exact before-and-after scans, so you can immediately see which spots you slipped in and who is now beating you there.